Types of SEO

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Types of SEO that exists!

By-Naman Agarwal

September 5, 2020

To know about types of SEO. First we should be familiar with “What is SEO”.

SEO stands for Search Engine Optimization. The ultimate goal is to increase the number of Organic Visitors to the desired website by increasing the rank in the eyes of Google.

So today we are going to talk about all the 7 Types of SEO in Digital Marketing. Every SEO strategy has its own effect to the website and we will be discussing all of them.

types of seo
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Types of SEO

On-Page SEO All the techniques that are done on the main page of the website or post to rank on Google organic search, falls under the On-Page SEO.
Off-Page SEOAll the techniques that are not to be done on the main page of the website or post to rank on Google organic search, falls under the Off-Page SEO.
White Hat SEOAll optimization techniques that come under Google’s Search Engine.
Black Hat SEOThe perfect opposite of the White Hat SEO on rank on Google in its SERPs.
Grey Hat SEOThis is often used by SEO agencies due to pressure to see quick results from a client. This comes in between white and black hat SEO in terms of approach.
Negative SEOThis is done with the intention of making your competitor’s search rankings suffer so that you yourself can take their place or benefit from it.
Technical SEO
It is largely to help Google bots successfully crawl, interpret, and index all the pages of your site for future use.
Types of SEO in Digital Marketing
on-page seo off-page seo types of seo in digital marketing
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On-Page SEO

Every single step you take to make your web page rank higher on search engines comes under On-Page SEO. It is basically related to the content on your website. From all the types of SEO, On-Page SEO act as the father of all.

This Includes all the strategies to optimize an individual page on a website.

on-page seo
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On-Page SEO Techniques

Some of the Strategies are:

There are several types of SEO. So we will be discussing them one by one.

Off-Page SEO

From the types of SEO, here we came to another one which is Off-Page SEO.

Everything we do outside your web page is called Off-Page SEO. This is also named as “Off-Site SEO“.

There are a lot of things like Backlinks comes under Off-Page SEO. This is one of the best types of SEO techniques.

off-page seo
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Off-Page SEO

In backlinks there is a no of variety. Some of them are here :

  1. Do-follow backlink
  2. No-follow Backlink
  3. Redirect Backlink

Off-page SEO includes Digital Marketing, Social Influencing, Guest Blogging/Posts.

To do a perfect Off-Page SEO you need to focus on everything like you have to make your Brand if you want to go long in this field. Brand Blogging is also a great source of traffic these days.

Brand Blogging means creating audience on the Social Media platforms who simply knows you by your Brand name or you can say website name.

White Hat SEO

White Hat SEO refers to the all the techniques which falls under the Google Webmaster Guidelines.

As everyone needs to build a good authority site which should be known for there legibility.

Authority comes with time and websites you are linking with. The more dofollow backlinks you are going to have from High Authority websites the more Authority you are going to have.

There is no risk of the site getting banned or dumped when Google releases a new algorithm. New Algorithms will not affect your site ranking if you follow White Hat techniques.

Black Hat SEO

Black Hat SEO is parallel to White Hat SEO. This is not a genuine way to to increase the ranking in the SERPs.

All the techniques that are known as Black Hat SEO has be openly denounced by Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines.

The Black Hat Practices like paid link building methods, keyword stuffing, showing different content to bots/crawlers and humans are against the search engine’s terms of services

This can result in the site being banned from the search engine and affiliate sites.

Some of the most known Black hat techniques are as follows:

  • Content Automation
  • Doorway Pages
  • Hidden Text or Links
  • Keyword Stuffing

Grey Hat SEO

Grey Hat SEO is mostly used by the SEO Agencies because of the pressure of the client.

These methods are also prohibited in Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines. So to be aware of these techniques these are the important one.

Grey Hat SEO include clickbait content that is sensational yet mediocre and of no value to the user.

Grey hat consists of techniques such as:

  • Cloaking
  • Purchasing old domains
  • Duplicate content
  • Link buying
  • Social media automation and purchasing followers

Negative SEO

Negative SEO is the dangerous one. It is done by the intention of harming competitors website.

There are total 7 types of SEO and this is the most dangerous and illegal SEO activity. Building a huge amount of low quality backlinks or spammy backlinks are the practices of Negative SEO.

The aim of Negative SEO is to rank down a competitor , or else want to completely removed from search.

So don’t do that as we already said that it was illegal and website owner can file a case against you if he got to know.

Technical SEO

Technical SEO make sure that Google Crawlers crawls your website flawlessly.

Creating XML Sitemaps as well as making a structured data so that Google can understand your website and give you a place in search that you deserves.

Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.


If you can’t find what you’re looking for, please get in touch through comment section.

Which is the fastest way to Grow?

Obviously the fastest is Black Hat SEO but if you wanna go fast then you can’t go long. So keep this in mind and do whatever suits you.

Why Negative SEO is Illegal?

Only because you can’t hurt someone’s website for your greed of ranking high.

SEO is the only factor for ranking?

No there are a lot of factors that depend on ranking like user interface, website speed, etc.

Can we use Grey Hat SEO to rank faster?

Yes, you can but it was also not recommended because the grey hat methods can be caught too and result in getting banned from google search.


So, if you are reading this too then I am sure you got to know all the types of SEO.

Now, you know that there are 7 types of SEO in Digital Marketing. Every SEO technique plays an important role.

On-Page SEO and Off-Page SEO is must to be ranked on Google Search Results and we shouldn’t do Negative SEO.

That can affect your Competitors website as well as your life too. So be safe by not doing this kind of SEO. At last I want to say that you should only focus on On-Page SEo and as well as Off-Page SEO.

On-Page SEO is called father of all SEO’s because if your content is good enough you don’t need anything.

Types of SEO
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Written by -Naman Agarwal
Hi, I am Naman Agarwal the owner of NalFrost. A blog that helps you master the art of Blogging. Join our Telegram Community and stay connected with other like-minded bloggers.
1 Comment
  1. Ashish

    I like the helpful information you provide in your articles. I will bookmark your blog and check again here regularly.

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